Trusted Market Research Partners in Vietnam: Top 5 Firms Ranked for 2025
Vietnam has become a strategic launchpad for companies expanding in Southeast Asia. As industries modernize and consumer behaviors evolve, market research is no longer a luxury—it’s a necessity. Organizations need not just raw data, but customized, localized, and strategic intelligence to make informed decisions.
This article identifies the Top 5 Dedicated Market Research Firms in Vietnam for 2025—those that go beyond tools or general consulting and focus solely on high-quality, primary research delivery. From fieldwork to strategy, these firms are enabling confident growth across Vietnam.
1. PlanBeyond
PlanBeyond is a U.S.-based research consultancy offering precision-driven, customer-centric studies for companies expanding into Southeast Asia. Known for its clean, focused execution, the firm is trusted by growth-stage brands and mid-market leaders exploring Vietnam.
Key Strengths:
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Expertise in survey design, demand validation, market segmentation
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Ideal for early-stage companies and product teams planning Vietnam entry
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Supports brand positioning and product-market fit assessments
Sectors Served: SaaS, retail, healthcare
Engagement Models: Fixed-scope, insight-led engagements ranging from $10K to $200K+
2. Stitch Marketing Research
Stitch Marketing Research is a qualitative-first firm with a behavioral lens, known for translating consumer psychology into brand insight. Stitch’s empathy-driven research frameworks are highly valued by mission-led and education-focused organizations.
Key Strengths:
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Advanced capabilities in ethnography, in-depth interviews, and persona development
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Ideal for lifestyle and social sectors needing human-centric insights
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Particularly effective for refining brand narratives, campaigns, and UX
Sectors Served: Wellness, education, nonprofits, media
Engagement Models: Qualitative studies, narrative workshops, exploratory research
3. Ken Research
Ken Research brings together market intelligence, consulting, and primary research execution across Vietnam and 90+ other markets. With its consulting-first delivery model, Ken Research helps clients go beyond data to drive real business transformation.
Key Strengths:
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Over 25,000 subsectors studied and 50,000+ expert interviews completed
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Deep experience in market entry, procurement intelligence, and M&A support
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Achieves 85%+ response rates on B2B custom surveys and delivers 5–10x ROI through data-led consulting
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Strong Vietnam footprint across sectors like EVs, logistics, healthcare, and financial services
Sectors Served: BFSI, industrials, logistics, ICT, mobility, healthcare
Engagement Models: End-to-end consulting, market sizing, competitor benchmarking, growth advisory
Why It Stands Out:
Ken Research is especially valuable for companies seeking region-wide insights with boardroom-ready strategy frameworks. For Vietnam-specific or ASEAN-scaled decisions, it remains one of the most comprehensive and trusted names.
4. Map & Fire
Map & Fire blends market research with brand clarity consulting, supporting companies that need positioning guidance backed by consumer data. Their frameworks are favored by digital-first companies and marketing teams in search of strategic messaging insights.
Key Strengths:
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Offers value proposition testing, customer journey research, and brand perception audits
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Effective for businesses entering competitive markets or repositioning
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Well-suited for startups and SaaS brands navigating scale-up stages
Sectors Served: SaaS, digital services, creative agencies
Engagement Models: Brand strategy sprints, audience segmentation, founder-led discovery
5. VINAMR – Vietnam Marketing Research & Consultants
VINAMR is a well-established Vietnam-based firm specializing in large-scale fieldwork, consumer surveys, and tracking studies. Known for its cultural fluency and field accuracy, it remains a top choice for multinational and domestic brands seeking in-depth consumer understanding.
Key Strengths:
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Comprehensive coverage of rural and urban Vietnam through in-person interviews
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Strong capabilities in U&A studies, segmentation, and retail audits
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Deep local team presence enables fast turnaround and regional cost efficiency
Sectors Served: FMCG, real estate, automotive, telecom
Engagement Models: Field surveys, ongoing tracking, syndicated studies
Comparative Overview
| Criteria | PlanBeyond | Stitch Marketing Research | Ken Research | Map & Fire | VINAMR |
|---|---|---|---|---|---|
| Research Orientation | Survey-based market validation | Human-centered qualitative research | Strategic intelligence with consulting depth | Brand positioning and messaging research | Field execution and consumer behavior tracking |
| Vietnam Focus | ASEAN-focused projects with growing delivery | Lifestyle/impact verticals within Vietnam | Multi-sector Vietnam projects across industries | Messaging research for Vietnam-based campaigns | Full national coverage with rural access |
| Methodological Strength | Customer segmentation, analytics | Ethnography, IDIs, trend insight | B2B surveys, benchmarking, expert panels | Value testing, audience profiling | U&A studies, in-person fieldwork |
| Ideal Client Type | Startups, mid-market teams | Social orgs, wellness brands | Enterprises, investors, market entrants | SaaS, creative teams, marketers | FMCG, domestic consumer brands |
Conclusion
Vietnam’s growth story is compelling—but entering the market without precise, tailored research is a risk many cannot afford. Each firm in this list brings a unique strength, from PlanBeyond’s crisp validation studies to Stitch’s deep emotional mapping, and VINAMR’s nationwide coverage.
For organizations seeking not just information, but insight that leads to action, Ken Research offers a distinct advantage. With capabilities that span deep industry knowledge, primary research execution, and consulting-grade outcomes, it’s the ideal partner for decision-makers ready to unlock the next stage of growth in Vietnam or across Southeast Asia.
Frequently Asked Questions (FAQs)
Q1. Why are only five firms featured here?
A: This list focuses exclusively on dedicated market research firms that prioritize original fieldwork, survey design, and custom analysis—not tech tools, content platforms, or full-service consultancies.
Q2. Can these firms handle regional (ASEAN) projects?
A: Yes. Particularly Ken Research, PlanBeyond, and VINAMR have multi-country capabilities or partnership models to execute region-wide studies.
Q3. Are startups able to afford these services?
A: Absolutely. Many providers—like Map & Fire, Stitch, and PlanBeyond—offer modular, outcome-based research programs suited to startups and early-stage ventures.
Q4. Which industries benefit the most from these firms?
A: Commonly served industries include FMCG, financial services, automotive, healthtech, SaaS, logistics, and education.
Q5. Why choose Ken Research specifically?
A: Ken Research uniquely combines custom research execution, expert validation, and consulting-grade advisory—making it ideal for leadership teams that want strategic clarity, not just datasets.
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