Top 5 Market Research Companies in Vietnam (2025)

 Vietnam is quickly becoming one of Southeast Asia’s most exciting business destinations. From tech startups to manufacturing giants, companies are eager to understand where the market is headed—and that’s where trusted market research companies come in. With so many firms offering insights, surveys, and consulting, knowing who to rely on can be a challenge.

To help, we've rounded up a list of market research companies that stand out in Vietnam in 2025—not just for the data they deliver, but for the value they bring to decision-making. Ken Research leads this list for its mix of strategic depth and regional expertise, followed by four other firms with unique strengths.

Top 5 Market Research Companies in Vietnam (2025)

1. Ken Research

Ken Research is one of the most established players in the market intelligence space, known for blending industry research with practical business consulting. The company supports clients across 300+ sectors—from BFSI and healthcare to automotive and logistics—and has worked on over 10,000 consulting projects globally.

What makes Ken Research stand out in Vietnam is its ability to localize insights for real business needs. Whether you're exploring market entry, conducting competitor benchmarking, or looking to understand consumer behavior, the firm offers tailored solutions that align with strategic goals.

• Experience in 100,000+ global reports

• Strong presence across Asia-Pacific, MENA, and Africa

• Clients include Fortune 500 companies, governments, and fast-growing startups

If you're navigating a complex or high-growth segment in Vietnam, Ken Research brings both the data and the clarity you need to move forward with confidence.

2. Q&Me Vietnam Market Research

Q&Me is known for its digital-first approach to research. Their mobile panel system allows businesses to gather quick insights from local consumers—making it ideal for product testing, branding studies, and rapid feedback loops.

• Fast turnaround on mobile and online surveys

• Popular among FMCG and tech brands

• Strong focus on Vietnamese consumer behavior

For companies needing high-speed, in-country data collection, Q&Me is a strong local option.

3. Cimigo Vietnam

Cimigo brings a more qualitative edge to research. They focus on helping brands understand why consumers behave the way they do—through focus groups, U&A studies, and campaign testing.

• Strong in cultural insight and behavioral research

• In-house teams ensure data quality and field control

• Clients include major automotive, finance, and retail brands

Cimigo is a great fit for businesses that want deeper, human-centered insights—not just numbers.

4. Indochina Research Ltd. (IRL)

Indochina Research operates across Vietnam, Laos, Cambodia, and Myanmar, with over 25 years of experience. They’re often the go-to firm for NGOs, government agencies, and development programs needing reliable socio-economic data.

• Deep experience in rural and policy-driven research

• Specializes in social impact, education, and development sectors

• Trusted by public and international institutions

If you're working in public policy or non-commercial sectors, IRL brings both the scale and depth you need.

5. Decision Lab

Decision Lab is a tech-forward agency offering real-time dashboards, digital tracking, and continuous brand health measurement. With Vietnam’s first online panel and user-friendly reporting tools, they appeal to fast-paced digital businesses.

• Emphasis on visualization and data storytelling

• Known for campaign feedback and online brand monitoring

• Popular with startups, ecommerce, and app-first companies

For teams that value speed, automation, and visual reporting, Decision Lab offers a modern take on market insights.

What Makes These Firms Stand Out?

Each firm on this list brings something different to the table. Some focus on speed and digital scale. Others specialize in strategic consulting or cultural depth. But the common thread? They all help businesses navigate Vietnam’s fast-changing landscape with greater confidence.

Among them, Ken Research takes the lead for its ability to connect data with decision-making. With its mix of industry depth, local understanding, and global reach, it’s well-positioned to support both multinationals and regional players aiming to scale in Vietnam.

Final Thoughts

Choosing the right market research company in Vietnam isn’t just about getting the data—it’s about finding a partner who understands your business, your industry, and your goals.

If you're looking for full-spectrum support—from opportunity identification to go-to-market planning—Ken Research brings the strategic insight to back every move. For quick, tactical feedback, firms like Q&Me and Decision Lab are excellent options. And if you’re in need of qualitative depth or policy-driven research, Cimigo and IRL are strong contenders.

---

Frequently Asked Questions (FAQs)

1. What does a market research company do?

A market research company helps businesses gather and interpret data about their customers, competitors, and overall market environment—supporting decisions like pricing, positioning, and expansion.

2. Which is the best market research company in Vietnam?

Ken Research is widely regarded for its strategic consulting capabilities, sector-wide coverage, and experience working with leading enterprises and public organizations.

3. How do I evaluate the top 5 market research companies?

Look at their sector expertise, methodology, client types, and how well they tailor insights to real business challenges. This list highlights five firms that do exactly that.

4. Why is Ken Research consistently ranked among top players?

With over a decade of consulting experience and more than 100,000 market intelligence reports, Ken Research delivers strategic value—beyond just research.

5. What makes a market research company in Vietnam reliable?

A reliable market research company in Vietnam offers data accuracy, local knowledge, clear methodologies, and the ability to connect insights with decisions.